America in the 50’s as we know was the birthplace of mass-consumerism, clothing was either made in the US, or outsourced to places like Korea. With operations set up to produce hundreds and thousands of pieces of clothing to serve the growing and prosperous population.

Department stores, like Sears and mail order companies like JC Pennys and their Towncraft range, would serve the needs of millions of Americans by producing clothing with vibrant prints, appealing clothes to reflect the optimism of the time, as well as making best use of the new fabric technologies available.

Clothes now needed less and less maintenance to remain presentable, allowing Mothers to enjoy the lesuire time that the American economy had now granted them.

Below is a range of clothes sourced by a great little Etsy shop called Little Yolk . All from the Boom period of American prosperity.

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